On of the most exciting and satisfying aspects of starting your own business is the idea of building a brand. We live in an era where branding defines virtually every aspect of our relationships with the companies we use. Branding is the reason why we pay over the odds for our Monday morning lattes. It’s […]
Continue readingPeople usually only factor in only one thing when they are buying something: the price. But there is a factor that many buyers forget. This is the timing of the purchase. It is surprising since smart buyers have been timing their purchases long before modern commerce started. That is why medieval buyers knew that they […]
Continue readingThe majority of us have hobbies that we fit in around the things in life we have to do. Hobbies and pastimes are a great thing to have. They allow you to explore your interests, whatever they may be. They can help to give you confidence, as you see your skills develop and realise that […]
Continue readingWhen it comes to building brand awareness and marketing your business to potential customers, marketing materials like flyers, brochures, and business cards are an important piece of the puzzle. Accessible design software like Canva and Photoshop has made it easier for small businesses to create their own marketing materials, but even with the best visual […]
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