When it comes to making additions to your business, you need to make sure that those additions are going to bring you benefits. Benefits could come in the form of hot leads, sales, marketing or engagement.
One of the most common ways for businesses to engage closely with their customers is via a mobile app.
A mobile app puts your brand firmly in your audience’s hand, and it is one of the most powerful tools you have. But you need to make sure that you choose a developer that has a range of experience and a good portfolio that you can check; click here for an example.
Sales
Mobile shopping is one of the most common ways that people spend cash. It’s faster and easier than ever to purchase anything from plants to solar panels – any time of day or night.
With a mobile app, you can increase the number of sales you get – because your audience already has your app on their phone.
Brand awareness increases when there are mobile apps available. According to research, the time that a user spends in your app directly correlates with the amount of spending they are likely to do.
This means when you have your audience downloading your app from your website; they are more likely to start spending.
Value
Everything that you create should be of value to your customers, and a mobile app gives you the perfect platform to offer exclusive content, discounts, rewards and communications.
A mobile app is the best way to keep your users engaged in a new and interesting way. You can deliver value directly into their hands without needing to find email addresses or engage on social media.
Customers will interact with your business in a more meaningful way.
Mobile apps also offer a great place to increase brand loyalty – by offering exclusive discounts, purchase points, early-release notifications and waitlists.
See if a reward program would work for your business, or perhaps your users would be better off having something that offered exclusive content.
What is it that your customers want, and how can you use your app to deliver it to them?
Customer services
Everything you do should be about the connection you have with your customers. To that end, having your customer service options available on your app makes it even smoother.
Consider that almost 3 billion people across the globe use smartphones and are connected to the internet at all times. If they need help or information about a product or service, they want help immediately.
You can offer 24/7 automated support that can be transferred to human customer service when they need it.
Customer services can make or break your business, so make sure that you have a solid presence in the form of a mobile app that is useful to you and your customers.
Brand
No matter how big or small your business is, one of the most important things you will be doing is constantly building on your brand. Make sure that your message is cohesive across all platforms and that you are always working to deliver the right products, services and information to your target audience.
When you have a mobile app, this can give you access to even more data. You can use that data to make better decisions about the content you show, and you can personalize the user journey even further.
The mobile app will bring your audience closer to you as a brand, and it becomes more likely they will make the first purchase – and then repeat purchases. What makes a mobile app so great is that you can show and tell the customers why you should be trusted and give them the best experience possible.
Most of the time, when people are using their mobile phones, they are in a comfortable position, have some free time and are looking for something specific. All of these factors culminate in you having a better relationship with your customers.
New audience
One of the great things about mobile apps is that they can allow your product to reach a younger audience. If you are an in-store kind of brand, you could be missing out on a completely new demographic.
Introduce an app and a mobile-optimized website in the mix, and you become more accessible to different types of shoppers. And that is pretty exciting stuff.
A mobile application can be part of a much bigger marketing campaign that includes working with influencers and other online media voices: TRAFFIC STRATEGY: SOCIAL INFLUENCERS.
