We hear a whole load about SEO. If stats are anything to go by, getting this right is essential for success. That should come as no surprise when you consider that high search engine rankings lead to conversions. Get on the right side of Google, and you could enjoy growing custom all day long. Hence why so many businesses focus on things like good content and keywords.
But, there’s a new kid on the block. For a few years now, a little something called VEO has been coming up behind. In case you’re in any doubt, that means voice engine optimisation, and it’s something you could benefit from getting your head around. Google does predict, after all, that more than half of their searches will come from voice commands by 2020. You could say that this should be your year of VEO. But, how do VEO and SEO vary, and why should you care?
In reality, the difference isn’t all that significant. The largest variation comes from the keywords used. Keywords are still crucial here, of course, but VEO focuses on longer questions. As such, you want to concentrate on long tail keywords which are used more often in speech. Aside from that, you’ll want to focus on different platforms, like Google My Business and Answer the Public. And, of course, you’ll need to make sure your site is mobile friendly.
But, we know what you’re thinking. Why should you stress about VEO? Keep reading to find out.
A chance to appeal to a modern audience
For one, taking care of VEO provides you with a chance to appeal to a more modern audience. That’s because youngsters typically use their phones to do their searching. And, more often than not, they’ll speak their searches rather than typing them. If your product is focused towards a young audience, this could be your best chance at reaching them. That’s not to say, of course, that SEO doesn’t still matter a great deal. You’ll also need to seek out SEO advice about mobile-first strategies. You simply want to make room for VEO too. The two could end up complimenting each other well, and leading you to whole new income streams. Pair these with mobile responsive website designs, and you’re on your way to success. What more could you want for the future of your business?
An opportunity to get ahead
Focusing your efforts on voice searches right now could also see you getting ahead of the game. While this is big business already, an astounding amount of companies fail to realise it. As such, getting your head around this aspect of marketing now could lead you to increased success before your competitors. It could also see you comfortable with this new landscape when more customers do start searching this way. Instead of scrambling to catch up, you’ll be able to sit back and benefit from the VEO steps you took years ago. All the better for the easy life you’ve always dreamt of.