What is a Brand? 5 Aspects of Branding That Are Sadly Neglected
On of the most exciting and satisfying aspects of starting your own business is the idea of building a brand. We live in an era where branding defines virtually every aspect of our relationships with the companies we use. Branding is the reason why we pay over the odds for our Monday morning lattes. It’s […]
Continue reading6 Things You Should Include On All Of Your Marketing Materials
When it comes to building brand awareness and marketing your business to potential customers, marketing materials like flyers, brochures, and business cards are an important piece of the puzzle. Accessible design software like Canva and Photoshop has made it easier for small businesses to create their own marketing materials, but even with the best visual […]
Continue reading3 Specific Online Marketing Techniques For A Retail Business
Every business owner needs to learn the art of persuasion. You’re going to need to convince people to believe in you, take your ideas seriously and possibly, part with their own money to invest in your business. Not only do you as the owner have to learn this art but your business as an entity […]
Continue reading3 Non-Negotiables For Any New Business
When you are looking to draw up a business plan for your new startup, you can become overwhelmed by the amount of priorities you seemingly have. Concentrating on twenty different business aspects can leave you spreading yourself too thin. As a new venture, you need to focus heavily on the key aspects to get your […]
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