Marketing, But Not As You Know It
When it comes to running your business and making a success out of it, it’s safe to say that there’s always going to be a set range of things that you’ll want to think about doing. You’ll want to ensure that you have all of your plans in place so that you can just get […]
Continue readingThe Must-Dos For Successfully Marketing a Luxury Brand
If you have a luxury brand, or are looking to create one, then what you produce needs to match the price tag. But not only that, all aspects of your business needs to have the luxurious feel to it. You can’t have an expensive and luxury product range but then have quite a half-hearted and […]
Continue readingIntroducing Your Brand to Your Target Demographic
When you first start out as a small business owner, chances are that you have one main thing at the forefront of your mind: profit. Sure, you may simply have had a great idea that you think could sell to the consumer market and that you are genuinely looking forward to developing. Coming up with […]
Continue readingB2B Marketing For The Uninitiated
The B2B marketing scene has changed dramatically over the last 10 years and has moved well beyond the simple client-company relationship many people began with early on in their careers. Today, the landscape is a lot more complicated, with new technologies and practices emerging all the time. Traditionally, B2B marketing was a rather dull affair. […]
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