If you’ve developed a product that is absolutely amazing in your eyes, then you’re likely going to be a little confused if nobody is buying it. You think that your product is innovative and just what the market needs. Why does nobody appear to agree with you? There are a few reasons for this. In this guide, we’re going to discuss 12 of the main reasons people don’t want to buy your product. Read on if you’ve been feeling a little confused:
1. You’re Not Marketing Your Product Properly
First thing’s first: you need to make sure the people that can use your product can easily find your product. You want people who are looking for something similar to be able to find it in an instant. This means making sure you’re marketing your product properly. You should look at marketing your product both online and offline for the best success.
You need to look at techniques that will enable your audience to find out about your product quickly and easily. This includes techniques like social media ads, social media presence, SEO, PPC, and more. Hiring a marketing company to help you is imperative, as it’s highly unlikely you’ll be able to do all of this yourself.
2. You Haven’t Done Enough Market Research
Market research is one of the most important things you can do before the development stage. If you try to develop your product before you’ve done enough market research, you’re focusing too much on the product and not enough on the market.
Focusing on your market is a must. Who do you think your audience are? What do they want? What don’t they want? What problems do they face daily? Thorough market research is the only thing that will help you to create a product that people actually want to buy.
3. Your Website Copy Is Poor
Your website copy should be compelling, descriptive, and accurate. It should explain exactly what your product is, what it does, what problem it solves, why people should care about it, and more. You need to appeal to them by talking about their problems and how this product can solve it.
If your website copy is poor, it’s not going to do you any favors. A few words on what your product is isn’t enough. A compelling paragraph talking about the product can be much more effective. However, ensure your copy is grammatically correct and free from errors, too. If you have typos and things in your copy, people won’t trust you as you won’t look professional.
You can outsource your copy to make your life easier, but make sure you choose somebody who is capable of writing copy that will encourage people to buy.
4. Your Website Doesn’t Look Legit
If your website has been haphazardly thrown together, with clip art, awful fonts and clashing colors, you’re going to put people off. It should match your brand image and look like a real website. It doesn’t have to have all of the bells and whistles and cost thousands to begin with, but you should take your time to ensure that it’s going to make people trust you. Your website is your store front, so make sure it’s giving off the right impression. Securing your site with a https:/ certificate is also a must now, or people who visit will be told your site is not secure.
5. Your Product Pictures Are Terrible
Having high quality product pictures that accurately show off what you’re selling is also important. If you take low quality pictures, it’s highly unlikely people are going to buy. If you take pictures that are misleading, you’re probably going to have disgruntled customers who want to make a return. You can click here to learn more about how your pictures make the biggest difference to your site and your product sales.
6. You’re Not Solving A Problem
People like things to appeal to their problems. You must talk about how your product meets their needs and solves their problems. Why do they need this product? Why should they care about it? This should be included in your copy and content across your site, so make sure it’s written with their problems in mind. Perhaps your product doesn’t solve a problem at all. It could be time to go back to the drawing board and figure out how you can make the product more effective for your target audience’s issues.
7. Your Product Isn’t Accessible Enough
Your product must be accessible if people are going to spend their hard earned cash on it. It should be available across multiple locations and easy to access. Your distribution shouldn’t pose a problem or stop your product from selling. If it does, consider how you can make your product more accessible. Can you offer free worldwide shipping with spends over a specific amount? Could you open a store in a new location?
8. You’re Confusing Them
Maybe your site, copy, and product are just plain confusing. We’ve all likely experienced this at one time or another; clicked onto a website looking for something, only to have absolutely no idea what service or product they are offering and what it’s for. Some sites use too much business jargon, while others just aren’t explaining themselves enough.
Writing it out in simple terms, and then getting somebody who you trust to look over it with a critical eye can be a good idea.
9. They Don’t Trust You
As a business, you need to be trustworthy. It doesn’t matter how great your product is if people have never heard of your business and have a feeling that you might not be as legit as you say. Here are ideas that can help you to show your audience that you are trustworthy:
- Give incentives for people to write reviews and testimonials on your product – but don’t buy them. The must be genuine.
- Build up your online presence using social media.
- Offer fantastic customer service.
- Consider offering some kind of guarantee.
- Give your audience multiple ways to present you with questions and queries and get back to them as quickly as you can.
The above are just a few suggestions that should help you.
10. Your Competitors Are Doing It Better Than You
Every business and product has competitors. Some competition is good. It’s healthy. But if your competitors are doing things much better than you, they are going to be stealing all of your potential customers. You need to do plenty of research on your competitors, look at what they are doing, and figure out how you can do it better than them. You should never copy, as originality is key in any market or industry. Assessing what they are doing and then coming up with a plan to do it even better should be enough.
11. Your Pricing Is All Wrong
Maybe people aren’t buying because your pricing is all wrong. Have you done your research on what the standard prices are for products similar to yours in your industry? You should find a happy median that covers your expenses and makes sense for the quality of your product and effort gone into it. If you’re the cheapest on the market, people might think something is up. They may question the quality. If you’re the most expensive, they will be wary of parting with their money. Your pricing will make a huge difference to how you sell, so make sure you take your time to come up with the right price point.