Every entrepreneur knows that the brand is the key aspect of any business’ success. If you want to increase your client base and do better as a company then you need to focus on your branding strategy. If you’re struggling in that regard then here’s some advice on making your brand exciting to get customers biting.
Promote and package your brand in new ways.
You can really get customers to bite if you package your brand in new ways. You don’t have to completely overhaul your existing branding, but it might be time to switch things up if you’re not seeing the client retention you want. For instance, your marketing campaign might need a new approach. You could encourage word-of-mouth marketing by starting a referral scheme to encourage customers to tell their friends about you for discounts and vouchers. You might also want to look into a company such as Alpha Card to help you design a business card that doubles as a holder for tickets, vouchers, credit cards, and so on. It’s marketing with a practical purpose, and everybody likes a branded gift. If you can deliver branding in new and exciting ways then you’ll be more likely to get customers to remember you.
Do things differently.
Of course, one of the best ways to make your brand exciting is to make it different. Pay attention to your rivals, but do so for the sake of knowing what not to do. You need to be unique if you want to get customers to bite. For instance, you could surprise your big clients by sending them handwritten letters to thank them for their custom. This added personal touch will leave a powerful impact on people who are used to communicating via email and other digital means. You’ve got to find clever ways to make your brand really special to the target market.
Connect with followers on social media.
Another great way to make your brand more exciting is to create better relationships with your customers. In the digital age, social media is the best tool you can use to achieve this. We’ve already talked about the power of online marketing, but this is about the dialogue you have with your followers and customers. Social media allows you to have direct communication with followers and customers on a 24/7 basis. You could use networks such as Twitter to have conversations with people. Maybe you could invite customers to give feedback on your business or the industry as a whole.
Not only will this give you the opportunity to make improvements to your business that better suit your clients’ needs but it’ll also impress people. Customers like to be heard by businesses. It’ll make your brand feel more personal. People will feel connected to your business. You should also make sure that your social media team posts content in a fun and engageable manner. Don’t be afraid to share things that are trending and add funny commentary. Make your brand more than just the face of a dull corporation. It’ll change people’s perception of your business for the better.