Five Ways to Make Your Brand Stand Out
If you are operating in a competitive marketplace, you might find it hard to make your brand appear unique and stand out from the crowd. No matter if you are just starting up or have been in business for a long time, and are trying to increase your brand value and awareness, you’re sure to benefit from the below tips on how to make your company’s logo and offers stand out.
In case you already know who your target customers are, and would like them to remember you next time they need the products or services you offer, you might want to invest in personalized and unique gifts. Many managers underestimate the power of gift marketing and believe that they are too expensive. The truth is that you just have to find an item that your potential clients are going to use and remember. As an example, you can send a drink for your customers or prospects for special occasions and order your personalized beer bottle labels with a message and your logo on.
Funny Viral Branding Videos
You might also want to take advantage of the power of video marketing. Instead of simply talking about your offers and company on a professional video, add some behind-the-scenes content that is both interesting and funny. Chances are that people will remember your brand more than if they watch the same sales pitch over and over. At the same time, if you do your job well enough, your videos can go viral.
A cheap way to promote a local business is turning your car into an advertising board. You might buy a fun-looking smart electric vehicle and use vinyl wraps to display your current offers, your logo, and your slogan. Alternatively, you could pay local drivers to get your ads displayed on their cars. Approach Uber drivers and taxi companies to get a deal on display advertising.
Review Sites and Directories
You should also make the most out of the publicity you can get from review sites and directories. Ask your customers to leave a feedback on your site, social media pages, and in online directories, as well. While registering your business on several sites is time consuming, your investment will be worth it long term.
Recognizable Color Schemes
When trying to build a strong brand, creating a distinctive image and using easy to recognize colors and shapes is important. You might think that a free logo design will do, but you should invest in this important brand asset that will make your company stand out and get noticed on the internet and offline, as well. Check the design of your competition’s logo and graphics, and try to stand out with a unique and memorable logo and slogan.
When launching or relaunching a brand, it is crucial that you take advantage of all the opportunities presented to you. Use every tool to strengthen your distinctive brand image and make your potential customers remember you.