If you’d like to promote your business brand or the launch of a new product, it’s an excellent idea to host a marketing event. There are many forms of event marketing, though, and every interaction you have with potential customers will count as a form of marketing. Everything you do during the event is therefore important – and there are some hacks to make sure that it is as successful as possible.
Whatever you choose to do, here is a handful of great tips on how to make it an effective marketing strategy that turns heads and strengthens your brand.
First: Promote the event
While you can host the most incredible marketing event ever, it doesn’t help much if nobody knows about it. Social media is your best friend when it comes to promoting the event, so make sure you have a proper strategy lined up way in advance of the event.
Dip into every platform rather than just one; send out some newsletters via email, create a catchy hashtag, and get your PR team to send out reminders. The more visibility your event has, the more you’re increasing the chances of it being successful and popular.
Remember to update your website as well, by the way, and make the event information as accessible as possible. You’d want the site to be seamless and beautiful when your audience checks it out, so have a look at this article to make sure everything is up to date.
Next: Decide on the type of event
When you think about a marketing event, you might picture a few happy employees by a stand, handing out flyers and merchandise. While this is a great place to start, it is by all means not the only type of marketing events you can choose from. What about a virtual event or a regular webinar?
A virtual event is similar to a physical one as audiences can participate in an online environment, visiting virtual booths, collecting materials, and asking the staff about the brand or business. A webinar, on the other hand, is perhaps a bit more educational as it revolves around presentations and discussions.
You may very well opt for a physical one, though, but keep in mind that it will require a bit more investments than the other types with everything from trade show table covers, throws, runners, and other things you need to show off your brand. It gives you a valuable opportunity of connecting with your market face-to-face, on the other hand, and is more personal than online events.
If you’d like to go for the more personal variation of an offline event, you can still choose from a ton of variations; tradeshows, conferences, and seminars are all excellent choices, depending on the purpose of your event. Read more about it here if you need some more information on the different types of physical events.
You can even go for a much smaller function by simply hosting a breakfast, lunch or dinner with about 10 people from your sector. Prepare for the event well in advance, however, and make sure that your network knows about it, and you should be able to get the visibility your brand deserves.How to Pull off a Successful Marketing Event