You might think that there are no best kept secrets to successful marketing. Ah, well then you’d be wrong because there are actually some secrets of how to market the right way that most business owners and some marketers just aren’t aware of. If you want to take your business to the next level, these secrets could certainly help. So, what are these best kept secrets that we’re talking about?
The Keyword Conundrum Solved
You might think that you understand how keywords work and how to choose the right ones for your marketing campaign. You might have a vague understanding but you probably won’t have the whole picture. For instance, do you know the best way to select your keywords? There is software available like the WordTree Amazon keyword tool that can help you find the correct words and phrases that you should be targeting. This is specifically for Amazon sellers but there are plenty of different tools like this that you can use.
Are you operating an Adwords campaign? Don’t forget about negative keywords. Negative keywords are the ones that are similar to your targeted choices but have no relevance to your company or what you are selling. It’s crucial you use this option because otherwise you could get a lot of clicks from people with zero interest in your products.
Last not not least, consider going after less popular keywords. They’re cheaper and you’ll have more chances of getting a hit on them.
Timing Is Everything
If content is king than time is the queen. You need both to make sure that your marketing campaign soars online. What do we mean here? Basically, you need to make sure that you are releasing your content at the right time so that it generates the maximum desired results. You don’t want to release content when most of your target market are in bed or at work. That’s a massive waste. You can use Analytics to find out what time most people frequent your site. By doing this, you can find the points through the day when your business is most on the radar of customers.
By doing this, you’ll get the greatest chance of content that you release going viral. This is the ultimate goal with content marketing.
There’s No Such Thing As Free Marketing
If it’s free, it isn’t going to reach. The classic example of this is social media marketing. People often think that social media is free for businesses but it’s not really. Let’s say that you have 1000 followers. Does that mean that 1000 people will see the content marketing that you release. Nope, not even close because this is often locked behind advertising costs. If you want your marketing to be effective, you’re going to have to pay. There are exceptions to this rule but that’s rare and there are no way to predict how to achieve these type of free viral success stories.
Use these best kept secrets, take them on board and your marketing will be better than the rest.