Modern businesses seem to have an obsession with digital marketing. Companies will invest huge amounts of their budgets into this area, letting most of the work be done for them, and never considering the other routes which they can go down. Of course, marketing your business online works, and is a great way to make sure that customers know who you are. But, if you’re going to take your company as far as you can, you might want to think about doing a little bit more to get your name out.
To help you out with this, this post will be exploring an area which a lot of companies are ignoring, nowadays. Giving your business a chance to embark on a fresh marketing journey, this post will be exploring some of the best ways to take your marketing to the streets, giving you the chance to spread the word like never before. Of course, as a big part of this, you will have to do some work along the way, but this will be worth it once you’ve got yourself started and can see the benefits.
The Materials
The first part of this which you need to be thinking about is the materials which will bring it all together. Getting out onto the streets to advertise your business will take more than people, and it will be worth taking some time to build the resources which you will be using, ensuring that they are as good as possible.
Flyers/Documents: While it’s likely that you will be able to talk to people while you’re on the side of the road, you will need to be able to give them something to remember your business. Flyers are a great way to do this, providing an overview of your company, along with any information about current promotions which might interest them. It’s worth having items like this professionally printed and designed, and this could take some effort, but it will be worth it once you see the results.
T-Shirts: If you have more than one person working with you on this approach, it will be essential that you all have some sort of uniform which will help you to stand out. T-shirts are often enough to achieve this goal, with loads of companies offering affordable printing services, and tools online which make it easy to design them. This is something which can be used time and time again.
Freebies: Along with the information and items you have made for your employees, it will also be worth thinking about some options which can be given to the customers themselves. Everyone loves to get something for free, and it gives you the chance to put your logo into people’s pockets, offering a surprising amount of marketing potential. These items don’t have to be expensive, with options like pens, mugs, and badges being very popular, as long as they represent your brand.
Shelter/Signs: It will be hard for your team if they have to stand out in the elements, especially if the weather is bad. Providing shelter is about more than just keeping people dry, though, as the tent and marquee options you find here and there around the web can be custom printed with your branding. This can create a great base for your work, enabling customers to see you from very far away, while also making your marketing efforts look a lot more official.
Organising It
Once you have all of your materials, it will be time to start organising your street marketing, and this is an area to be taken very seriously. The success of your days spent out on the street will be largely contingent on your ability to plan them, but you can find some help below which should make it nice and easy for you.
Permission: There is nothing more embarrassing than setting up your shelter and getting to work, only to find that you’re not allowed to. Getting permission for something like this is very important, with the landowners having to be asked, along with the local government in your area. If you need help to do this, it could be worth hiring a temporary legal professional to make sure that the paperwork isn’t ignored.
Planning: Along with getting permission, you also need to lay out some plans to make sure that all of your employees are pushing the same ideas. You can run through some role playing, write scripts, and even do a full-on practice run to make sure that you get this right, as having everyone unprepared will also make your business look unprofessional. It’s important to have strict goals for a job like this, or it will be hard to make sure that you achieve everything you want to from it.
On The Day: The day itself could be a very daunting one. Approaching people on the street is never easy, and you might not like the idea of doing it when the time comes. Of course, though, it should be easy enough to push yourself through this if you have the right attitude. Once the first few people have gone by, it will only get easier, and you will find yourself feeling nice and confident about approaching more.
At the end of your work on this sort of project, you should start to see the benefits almost immediately. It’s likely that a large portion of the people you’ve approached won’t know about your company, and this means that you could be exposing them to something they really need. Of course, though, if it doesn’t work out right away, this isn’t a big problem. Instead, you can alter your approach and try again, working to figure out which methods are more or less successful than others.
Hopefully, this post will inspire you to take a new approach to your marketing. A lot of businesses follow the same route with this sort of work, and this is starting to make the world of social media very saturated. In the near future, it could be impossible to make it on websites like this, making it well worth your time to start looking for alternatives.
