Good design can mean different things to different people but at its heart, it is about usability and accessibility. If your website does not achieve these two elements, then nothing else on there really matters. In this blog post, we are going to reveal more about how you can set up the perfect website fo your business with the help of a professional.
A web designer needs to be able to create a website that does not need a computer science degree to operate it. This means either from your point of view for updating it and from the visitor’s point of view for navigating their way around the site.
Usability refers to the simple things such as menus that make sense, pages that have headings that describe what is actually on that page, and fonts and colours that are readable. It also takes into consideration load time, link stability and logical page order.
A web design consultant also needs to show an understanding of accessibility. Can your website be accessed by its intended audience, regardless of their skill level, or ability? Can it be accessed on mobile devices, or does it lose cohesion if not on a standard desktop? Failing to take any of these points into consideration will have larger consequences as people stop visiting and stop recommending your website.
Visualise Your Ideal Website
A web design company can help redesign and rebuild your company’s online presence. It’s so easy to believe that a web designer can give you everything that you need from a website, but your company also needs to know what it wants to achieve from that investment too.
The planning and visualising of your company website should begin before starting the process of seeking out a web design agency or making the most of one of the great website builders.
This includes a number of stages. Firstly, what are your envisioned goals or motivations for having a new website? What would you like it to achieve?
Don’t just aim for a functional website or a website that looks nice – break down your overarching goals into more defined targets. Are you looking to increase site membership? Provide more information about what you do? Or are you focused primarily on generating more online leads and conversions?
After you’ve thought about this, it’s time to think about the end-users who will be visiting your website: your audiences. Who are you trying to appeal to? What is your target demographic? It’s incredibly important to understand what your potential audience wants and likes in a website.
A consensus over what this involves can be reached by analysing your current client base, performing market research and/ or examining your competition.
Lastly, it helps to have someone within your organisation who will focus on content. A good web design company will provide an easy-to-use content management system (CMS), so it’s about having creative output lined up to help bolster your website’s Google search engine rankings.
