We often think of managing our business efforts as a list of duties designed to please our target audience. To some extent, this is true. You do not invest in marketing for your own benefit, or to smile at how intelligently abstract you can design your message. No – your marketing effort needs to be […]
Continue readingWhen you want to attract new people to your product or service, or you want to retain customers, you’ll start to think of the best ways you can stand out. In terms of marketing, your goals are to grab as much attention as you can and to build relationships with anyone that will listen to […]
Continue readingWe work best (indeed, live best) when we get into the groove. We’re in a routine that works for us, and we’re able to comfortably manage the challenge of navigating our professional and personal spheres. But then, sometimes something happens that derails all of that. If a stressful moment is abruptly inserted into our lives, […]
Continue readingWhat would you do with an extra hour each day? Would you spend it sleeping, would you decide to pick up a new hobby or would you read a book? There are plenty of things that you could spend that extra hour on, but how do you reach that point in the first place? Most […]
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