Marketing can be incredibly exciting. There’s always a new idea to try, a fun platform to figure out, and campaign ideas to come up with. But sometimes, you can be afraid of just putting yourself out there. And not only that, but you may also be reluctant to spend money. Why? Because you can’t always be sure that it’s going to pay off. When you look at more tradition marketing like a billboard or media coverage, you can feel more comfortable. Because you know that it’s marketing. But when you’re talking about new ideas and different ways of doing things digitally, it’s hard to see what kind of effect that’s going to have on business. But this kind of attitude is only ever going to hold you back. So let’s take a look at what you should start experimenting with today.
1. Start Advertising
First of all, you should definitely think about working in some advertising online. This is a simple but effective way of generating business. When it comes to social media advertising, it’s often worth heading to sites like Big Commerce and reading up on it as much as possible. While the best way to ever learn something is to actually do something – you don’t want to waste time and money in the process. So get to know the basics and then get started. Optimizing your campaigns based on your results, and you should find that things start to pay off for you.
2. Work With Influencers
The next thing to do, is to work with influencers. This is another thing that can seem quite intimidating as it’s still a new marketing method. But influencers have a very warm and receptive audience, that will also be interested in your business. So creating key relationships here is going to be key for your growth.
3. Create A Company Blog
If you don’t already have a blog for your business, this is the next thing to do. When you have a blog, you can do two things. First, you’re getting some content to share online and social media. But secondly, you’re then also getting some key SEO opportunities too. Again, read up on the best practices here, and then just get started.
4. Give Away Free Swag
Creating merchandise is definitely an old-school tactic, but it definitely works. Find yourself a solid supplier like Custom Earth Promos and get bags and water bottles, and branded merch that you can then give away with orders. Or even at events! People love freebies, and the cost that it will take to get this made with easily come back to you over time.
5. Mix Up Your Content
If you seem to be doing all of the same things when it comes to your content, then it could definitely be time to mix things up a little. It’s easy to get stuck in a rut with things. If you know that you’re just churning out the same things, then why get more creative with your content calendar? From creating a content series or just documenting instead of creating, you may find that this starts to really shake up the content marketing side of things for your company.