Marketing sits at the heart of every business and will have a telling impact on the financial performance of your company. While it’s one of the easiest things to do, it is one of the hardest to master. But you can regain control in 2019 to unlock a far brighter future for the venture.
Better still, this goal can be accomplished in just three easy steps. What are you waiting for? Let’s get to work!
Get your marketing on point in 2019 with these three focus points.
Appearance
First impressions count for a lot in business, especially when working in the online arena. Therefore, making sure that your company is presented in the right manner is essential.
The primary focus should lie with your website. A good layout, clear content, and social media interaction will be hugely helpful. Meanwhile, strong visibility on search engines through strong SEO and reviews on Google My Business are vital. They establish a professional vibe. After all, getting seen is just as important as being presentable.
Additional ideas like having clear contact details, a fair returns policy, and a unique domain address will aid the cause. Likewise, ensuring that all social media images are created to the right dimensions should be on the agenda. Retailers should use eBay and Amazon too. If a prospective client has a reason to doubt the venture, they will take their business elsewhere.
Branding
Professionalism is one thing, but it won’t be enough to secure strong traffic and converted sales. Consumers and businesses need to know that the brand is one that they can get behind.
Your job is to make the brand seem reliable, trustworthy, and capable of satisfying their needs. Marketing campaigns that promote products and services need to establish a sense of excitement. Video production is perhaps the best option at your disposal as it gives a real insight into the personality of the brand. Visual media is also far easier for users to digest.
Branding isn’t all about fancy logos and smart campaigns, though. Customers want to know that the businesses they use share similar ideologies. This provides another incentive to support local charities and work your way towards becoming a greener company. When added to the personal satisfaction that those goals bring, this is a great way to reinvigorate your business.
Connection
Marketing campaigns and other business elements can give you a steady platform to build upon. However, it counts for very little if customers feel no connection.
Participation is essential, and can be achieved in a number of ways. Asking for their opinions via online surveys (and actually taking the advice on board) is a great start. Meanwhile, social media interactions, competitions, and similar activities can all help too. When customers enjoy regular interactions with the brand, they’ll be far more likely to purchase on a regular basis.
It’s possible to take this connection to an even greater level by using loyalty rewards and affiliate schemes. Aside from bringing new clients to the business in a cost-effective manner, it encourages affiliates to talk the business up. Thus subsequently changes their mindset and should result in increased sales. If that doesn’t boost takings in 2019, what will?
