Yes, movies were made to entertain, but they often contain a lot of life and business lessons too. One topic that is hot on every entrepreneur’s lips these days is SEO. It does not matter what type of business you run, you need to get to grips with SEO if you are to have the impact you expect. With that being said, read on to discover some SEO lessons you can learn from your favourite movies.
Batman – Invest in state of the art technology
If you are a fan of Batman, you will know that the superhero always needs to have the best technology available to counteract the constant threats coming his way. This is something that certainly applies to digital marketing. Not only do you need the best technology to outsmart your competition when it comes to SEO, but you also need to have state of the art technology in place to deal with the data breach threat as well.
Moneyball – Spend money wisely
Of course, this is a lesson that can be applied to all elements of your business. However, if there is one area whereby a lot of people waste money it is SEO. There are many business owners that look for the cheapest service they can find, and they live to regret it. You need to remember that if you choose a good SEO agency they are going to improve your bottom line because they will enhance your conversion rate. This shows why it is critical to spend your money wisely, which is a key lesson in Moneyball. If you have never seen this film before, it tells the story of a baseball manager that has a limited budget and needs to put together a competitive team. He meets an economics graduate who has a theory on selecting players, and it turns out to be a great success.
Star Wars – There is a dark side and a light side
There are few films that represent the struggle between the dark and the light side better than Star Wars does. This is something that can definitely be applied to SEO, with black hat techniques being the Darth Vader of the search engine optimisation world. Black hat techniques manipulate the search engine bots to get to the top. However, these sort of approaches need to be avoided, no matter how tempting they may seem. They will only result in your website getting punished by Google in the end. What Star Wars teaches you about SEO also includes the annoyance of repetition (as shown by Jar-Jar Binks) and the force is mysterious, so you need a Yoda, i.e. an expert that has spent lots of time with the Force (search engines).
Who knew that Batman and Star Wars could assist us when it comes to developing our online presence? As you can see, our favourite films can provide more than entertainment; they can give you some ideas that you can use to take your business to the next level too.