Are you preparing to launch a new venture, or have you got a new product you’re desperate to tell everybody about? Whether you’re a startup or an established business, it’s important to spread the word. In this guide, we’ll discuss some effective ways to get people talking about your brand.

Social media

Billions of people use social media. Once a platform for contacting friends and family members, social media is now a powerful, influential tool for businesses. Even if you don’t sell products or services online, you can use social media to introduce customers to your business, to let them know about new products and promotions and to encourage them to want to find out more. Choose social media apps that are relevant to your target market and use posts to promote products, but also to forge relationships with followers. If you’re looking to increase your following or you want to create a buzz around a new product, it’s a great idea to host a competition or a giveaway. You can encourage social media users to get involved by sharing and liking posts, using hashtags and tagging friends and followers.

Events

Events are an excellent way to expand contact networks, generate leads and garner attention for new businesses or product ranges. If you’re launching a startup, or you’re counting down the days until a new product hits the shelves, planning an event is a fantastic idea. Think about the guest list carefully and choose a venue that will showcase your brand and appeal to your target buyer. If you don’t have experience in planning and you want the event to run smoothly, consider hiring professionals like Catalyst Event Solutions. This will minimise stress and hassle while ensuring everything looks the part to create a positive first impression. If you want to present or pitch at your event, take time to plan and rehearse, make sure you have facts and figures to hand, let people see or try out the products in question and try to ensure your presentation is engaging and memorable. Use visual content and make the pitch interactive to get the audience involved.

Reviews and recommendations

Did you know that over 80% of us trust online reviews as much as recommendations from family and friends? Reviews are more influential than ever before and a high rating can help you generate sales and beat the competition. Encourage customers to leave reviews and feedback, share comments and testimonials and take the time to respond to reviews. You can learn from both positive and negative feedback and ideas and suggestions put forward by existing customers. If people see a product that has rave reviews, they will be more likely to try that product than a rival that has lower review scores. Incentivise reviews from the outset and make it easy for your customers to provide feedback.

Have you got a brilliant new product you want to shout about from the rooftops, or are you launching a new brand? If so, it’s important to create a buzz and get people talking. Use social media to generate hype and connect with followers who are likely to have an interest in what you’re selling, plan an event and use reviews to encourage shoppers to buy your products.