By now, you have probably heard that anyone can create their own information product, haven’t you?

And I bet you have thought about it yourself (otherwise you wouldn’t be reading this post).

However, a common stumbling block is that people don’t think they can create their own product, for a number of reasons.

Today I wanted to talk about the very first problem…

Problem 1: How To Make A Product If You Are NOT An Authority

This is what stopped me for 8 years, since I started online in 2006. Luckily, in 2014 I decided to break whatever was holding me back, and have since gone on to launch 8 information products in 9 short months (with 2 more coming this month).

Today we will talk about a systematic solution.

Anyone can use at least one of these three options, whether you are a complete newbie, or an expert.

The Product Creation Option Matrix

Your option is defined by:

  • Your level of success. Success is defined by anything marketable / what other people would like know. Success can be as simple as you know how to get squeeze page conversions of 35% or higher. Or how to get traffic through SEO or cheap pay-per-click traffic.
  • How much money you have to invest. It helps to have some funds, especially if you haven’t had any success yet.

Your options are:

  1. Read up / Repackage
  2. Create a product based on your own experience
  3. Interview the expert (and pay them for it)

Schematically, it looks like this:


Let’s go through them one by one.

Option 1: Read Up / Repackage / Test / Document

How it works:

All you do is read up as much as you can on the topic, create an outline of your own product, and put the very best bits of information you now know into the product.

For example, you can read up on CPA Marketing as much as you can (from paid reports, blogs and forums like Warrior Forum).

Then repackage it into your own product.

The pro’s:

Anyone can do this. And many people do this – a lot of the WSO’s and short reports you buy are created this way (even though you may not realise it).

The con’s:

You may feel guilty because you haven’t personally implemented these methods.

You may not be able to put in any proof into your product.

How to overcome the con’s:

If I was to use this option, I would highly recommend you test what you are learning, and once you get results, you can document it into a case study.

This is exactly how I have created a few of my products, such as CPA List Loophole and Penny Traffic Cash Surge.

Option 2: Create Based On Your Expertise

How it works:

If you have had any success online, you can simply take what you already know, and package it into a product, with case study and proof.

It can be something as simple as “how to get 20%+ open rates on your emails” or even “a done for you 30-day email campaign”. Anything that you see as a good, well-selling niche on sites like is a good niche (with sales over 100).

The pro’s:

You can deliver real value to your buyers. You can show proof of your system.

The con’s:

Depending on how much you know, you may eventually run out of new ideas / material.

How to overcome the con’s:

Learn more skills which you can then put into a new product.

Partner up with another person who’s skills you can leverage, and do a joint product (this is exactly what I am doing for my two new upcoming products – Free Traffic Cash Surge and CPA Traffic Ignition).

Option 3: Interview The Expert

How it works:

You may have already heard about this option.

You can find an expert within an in-demand niche with expert knowledge, and simply arrange an interview with them.

I tried this when I was a newbie. And now that I have experience, I have been approached by others to do this.

It didn’t quite work – but now I know exactly why. I never offered any money to the expert. And noone offered me money.

Time is very valuable to me right now, more than ever. I have a 2-year old daughter, with whom I spend very little time because I’m always working. If I am going to spend 2 hours of my time giving an interview to someone, there has to be something in it for me.

So if I was to recommend this option, I would say offer “the expert” some compensation.

Here is what I would say “yes” to, and I think most experts would as well.

You can send them a message saying the following:

“Hey XYZ, how are you doing? My name is Greg, and I am in the process of making a course about Solo Ads. I have noticed you are really active in the solo ads niche and was wondering if you would like to partner up with me for the launch? I will pay you for your time, I think it will only take a maximum of 2 hours of your time, and I would be happy to pay $200 for it. Also, I will share my buyers list with you (if you like), and will share the profits from the launch 50/50. Is it something that you may be interested in? Many thanks. Greg”

The pro’s:

You are getting off the couch, going out there and getting stuff done.

You are creating a valuable information product, which will give you profits and will start a buyers list for you.

The con’s:

It may feel like you are spending money and doing all the work, while the “expert” is getting all the benefit. And you are right – however that’s what authority gives the expert – the ability to command income and other benefits just by being the expert.

Very soon you will be the expert if you continue churning out products and learning.

And in all honesty, this is not a real con – just cost of doing business.

Wrap Up

I hope now you can see that there really isn’t a situation where you are unable to create your own high-quality information product.

What did you think about the post?

If you like it – please hit the “Share” button and leave me a comment – would love to know what you think.



    4 replies to "The 3 Ways To Create Your 1st Info Product"

    • Roger Davis

      There is always a way I just have not implemented it yet

    • Roy Jones

      Hey Greg Excolante post. Hopefully this will entice others (including myself) to start releasing info products.

      Thing of it is every product we think is not good enough…well it’s probably just the exact info that one person, or even 100 persons, needed to move them on to be a successful entrepreneur.

    • Steven Lucas

      People are far more expert than they think they are. Don’t compare yourself to your sales peers – they’re probably not your potential market. Compare your expertise to an interested beginner. Then you’ll realise how much more of an expert you really are.

    • Antonio Matos

      Hi Greg,

      Great post I do believe that learning is a important aspect that people should be doing more. To many people want everything to fast.

      I do agree with you with the pro’s and con’s great tips.

      So Greg thanks again.

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