By now, you have probably heard that anyone can create their own information product, haven’t you?
And I bet you have thought about it yourself (otherwise you wouldn’t be reading this post).
However, a common stumbling block is that people don’t think they can create their own product, for a number of reasons.
Today I wanted to talk about the very first problem…
Problem 1: How To Make A Product If You Are NOT An Authority
This is what stopped me for 8 years, since I started online in 2006. Luckily, in 2014 I decided to break whatever was holding me back, and have since gone on to launch 8 information products in 9 short months (with 2 more coming this month).
Today we will talk about a systematic solution.
Anyone can use at least one of these three options, whether you are a complete newbie, or an expert.
The Product Creation Option Matrix
Your option is defined by:
- Your level of success. Success is defined by anything marketable / what other people would like know. Success can be as simple as you know how to get squeeze page conversions of 35% or higher. Or how to get traffic through SEO or cheap pay-per-click traffic.
- How much money you have to invest. It helps to have some funds, especially if you haven’t had any success yet.
Your options are:
- Read up / Repackage
- Create a product based on your own experience
- Interview the expert (and pay them for it)
Schematically, it looks like this:
Let’s go through them one by one.
Option 1: Read Up / Repackage / Test / Document
How it works:
All you do is read up as much as you can on the topic, create an outline of your own product, and put the very best bits of information you now know into the product.
For example, you can read up on CPA Marketing as much as you can (from paid reports, blogs and forums like Warrior Forum).
Then repackage it into your own product.
Anyone can do this. And many people do this – a lot of the WSO’s and short reports you buy are created this way (even though you may not realise it).
You may feel guilty because you haven’t personally implemented these methods.
You may not be able to put in any proof into your product.
How to overcome the con’s:
If I was to use this option, I would highly recommend you test what you are learning, and once you get results, you can document it into a case study.
Option 2: Create Based On Your Expertise
How it works:
If you have had any success online, you can simply take what you already know, and package it into a product, with case study and proof.
It can be something as simple as “how to get 20%+ open rates on your emails” or even “a done for you 30-day email campaign”. Anything that you see as a good, well-selling niche on sites like WarriorPlus.com is a good niche (with sales over 100).
You can deliver real value to your buyers. You can show proof of your system.
Depending on how much you know, you may eventually run out of new ideas / material.
How to overcome the con’s:
Learn more skills which you can then put into a new product.
Partner up with another person who’s skills you can leverage, and do a joint product (this is exactly what I am doing for my two new upcoming products – Free Traffic Cash Surge and CPA Traffic Ignition).
Option 3: Interview The Expert
How it works:
You may have already heard about this option.
You can find an expert within an in-demand niche with expert knowledge, and simply arrange an interview with them.
I tried this when I was a newbie. And now that I have experience, I have been approached by others to do this.
It didn’t quite work – but now I know exactly why. I never offered any money to the expert. And noone offered me money.
Time is very valuable to me right now, more than ever. I have a 2-year old daughter, with whom I spend very little time because I’m always working. If I am going to spend 2 hours of my time giving an interview to someone, there has to be something in it for me.
So if I was to recommend this option, I would say offer “the expert” some compensation.
Here is what I would say “yes” to, and I think most experts would as well.
You can send them a message saying the following:
“Hey XYZ, how are you doing? My name is Greg, and I am in the process of making a course about Solo Ads. I have noticed you are really active in the solo ads niche and was wondering if you would like to partner up with me for the launch? I will pay you for your time, I think it will only take a maximum of 2 hours of your time, and I would be happy to pay $200 for it. Also, I will share my buyers list with you (if you like), and will share the profits from the launch 50/50. Is it something that you may be interested in? Many thanks. Greg”
You are getting off the couch, going out there and getting stuff done.
You are creating a valuable information product, which will give you profits and will start a buyers list for you.
It may feel like you are spending money and doing all the work, while the “expert” is getting all the benefit. And you are right – however that’s what authority gives the expert – the ability to command income and other benefits just by being the expert.
Very soon you will be the expert if you continue churning out products and learning.
And in all honesty, this is not a real con – just cost of doing business.
I hope now you can see that there really isn’t a situation where you are unable to create your own high-quality information product.
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