Nowadays, increasing numbers of budding business owners are establishing their companies online. There are various reasons for this – after all, the realm of Ecommerce offers business owners and customers alike a whole host of benefits. Operating costs tend to be cheaper, which means goods can be offered at a lower price.
People can browse your stock and make purchases around the clock, which means convenience for customers and more profit for you.
You can even reach out to an international audience by simply offering international shipping. However, if you do opt to operate online rather than on a traditional brick and mortar basis, you are going to have to take active measures to ensure that as many people as possible are directed to your online space.
Think about it. If you were to run a tangible store, you’d take all sorts of measures to ensure that people passed through its doors – you’d rent a commercial property in a high footfall location, you’d set up attractive window displays, and you might even use employees or promotional staff to encourage people through the doors.
You need to commit to these same levels of effort and enthusiasm when running an online store, but you just need to try out some different techniques to achieve the results that you want. Here are a few to take into consideration!
SEO
A good place to start when it comes to directing traffic to your Ecommerce store is SEO. Chances are you’ve heard this term thrown about a lot in the business world lately. It is an increasingly popular business practice for good reason – it’s extremely effective. SEO is short for “search engine optimisation”.
When customers take to the web in search of a given product or service, they are likely to turn to search engines to scout out what they want. You want your website to appear top of the list of suggested sites when consumers input keywords that match what your company is providing. SEO helps you to achieve this.
Now, getting to grips with the absolute ins and outs of SEO can be time consuming. So, if you don’t have much time on your hands or feel your time could be better dedicated to an alternative aspect of your business’ progression, you should outsource your SEO process to a third party.
SEO agencies will be able to take control and send your page skyrocketing to the top of search engine results in relatively little time.
PPC
Once your SEO is taken care of, it’s time to progress onto ppc. This is definitely another acronym to add to your business vocab. PPC stands for “pay-per-click”. It is an extremely cost effective form of online advertising. Put simply, when you invest in PPC services, marketing experts will ensure that you have adverts placed around the web in spots where your target demographic are spending time and directing their attention already.
However, rathr than paying a set fee, you only pay for the exact amount of traffic that is sent directly to your website. You literally pay for what you benefit from! The amount of people who follow the ad to your website is monitored by the number of people who click the ad and are redirected to your page – hence the name “pay per click”.
Collaborate with Social Media Influencers
Collaborating with social media influencers is a relatively new approach to advertising and marketing, but it could help to secure a large number of unique page visitors on your site. Social media influencers are essentially popular people who have a huge following on social media. They can have tens of thousands, hundreds of thousands, or even millions of followers.
Whenever they post something, their content receives mass exposure and engagement. So, if you can get an influencer to promote one of your items or services on their feed, you will be exposed to a huge audience. Just make sure to use an influencer who ties in well with your target demographic to ensure that you are targeting the right web users.
Make sure that the influencer includes a link to your website in their post or that they tag your business. This will ensure there is a link of some sort for people to follow and browse what you have to offer.
Also make sure to keep a vigilant eye on the social media feeds of those you are collaborating with. You don’t want your brand associated with someone who causes controversy at some point or another.
In an increasingly saturated online marketplace, it can be extremely difficult to stand out from the crowd and encourage people to visit your page of their own accord. Hopefully, the above advice will help to boost the amount of traffic that you receive!
