UX (User Experience), refers to all the content that a user or customer perceives, how they view you, your business and how you can solve their needs to achieve greater satisfaction and a better user experience, each of the involved parts that form a complete set should be based on the needs, objectives, expectations, and capabilities of the users. Keys to the user experience design process:

  • Get to know the end-users thoroughly.
  • Design a product that meets their needs and meets their capabilities, expectations, and motivations.
  • Test what was designed, using user tests.
  • The basic rule of thumb for good UX design is putting on the user’s shoes, not just adding functionality.

When talking about UX design for the web, it refers to everything that the user experience involves, including interface design, information architecture, usability, and product design. The process for UX design is about understanding and designing the user experience from start to finish, and not just the aesthetic and functionalities of a site. We must first understand the business requirements and the needs of the users.

Customers’ thoughts about a product are mostly influenced by the experiences and feelings while using it. A good user experience produces passionate and happy customers, this allows you to charge more for products and services that people love and consider of the highest value. On the other hand, a poor user experience is one that nobody consciously cares about and, in the best of cases, will lead to loss of revenue. The goal is to actually improve your capital and therefore invest where necessary.

Deliver insights

In the event of a problem, you need to understand the reason for a complaint or the fact that the user is upset – depending on the case, frustrated or even outraged. Therefore, if you are unable to correct the failure, position yourself honestly and clearly, saying that you understand the customer and that you are working to minimize and resolve the situation as quickly as possible. Remember that the customer experience exists so that consumers always feel good. Among the consequences of this, we can highlight that customers will stay longer with your brand, being more receptive and open to becoming loyal buyers of your company’s products and services. You should further look into your insights, by looking at remote moderated research.

Differences between UX and UI

There is confusion between the abbreviations UX (User Experience) and UI (User Interface) and, therefore, we must highlight their differences. Both concepts refer to user interaction with applications, websites, and systems, although there are some controversies.
Some professionals and authors in the field claim that every designer is UX, after all, he works with experiences, regardless if they happen on a website, in a physical store, or directly with a certain product. This is indeed true, but we need to highlight the roles of both concepts.

While the UI works with issues such as diagramming, layout, logic, and related paths through the interface between design and programming, UX works with a focus on the result of the UI’s work, that is, focusing its efforts on the user to deal with their experiences. To make an analogy, the UI is like the saddle, the stirrup, and the reins, while the UX is the user’s feeling of being able to ride a horse alone.

Main areas of UX

User Experience has 3 key areas:

  • UX Strategy (Strategy).
  • UX Usability.
  • UX Analysis.

The strategy seeks to understand the company’s mission, vision, and values ​​and to find all the particularities (including problems) of the product or service about consumers. It is time to avoid feelings and thoughts and make direct contact with users, to understand how they interact with the solutions that the brand offers. The usability is related to the strategies that will be designed according to the insights collected in the previous step. At this stage, the brand must create its first doodles through the creation of prototypes or systems to create more faithful experiences, which will be crucial for the success of the strategy.

Finally, in the analysis, the prototypes are validated with the users. This can be done through A / B tests, for example, which will show what brings the best results. It is also essential to monitor the results of the project, to understand how the return of customers is being. Within these three areas, it is also necessary to pay attention to:

  • Information architecture: It is essential to pay full attention to the structure and hierarchy of information, in addition to the data, so that they are well distributed and help the user in their experience?
  • Usability: Is the customer journey smooth or is there a barrier? Checking usability is essential to avoid difficulties in the customer’s path.
  • Visual design: How is the visual pattern of the brand? Users must recognize visual elements easily. Besides, issues such as colors can be decisive for a good experience.
  • The content: is it relevant to the person you intend to turn into a customer? Also, does it help the customer in their interactions with the company?

When the company works to analyze the user experience, it gets to know you better and thus understands your tastes, motivations, needs, and desires. Once you know your customers, you can have better planning and execution, which generates less rework and saves resources. When the user has a good experience, the customer naturally has a great feeling and feels that it was worth purchasing a product or service. At that moment, the brand exceeds the expectations of its customers and, consequently, the product starts to have a higher perceived value with the buyers.

Another advantage of UX is that the strategy is evaluated by Google, to determine the position of the company on the search engine pages. This means that the more pleasant the experience, the greater the chances that your site will appear in the top positions of Google. All-round it is important that you look into all areas of UX for the most successful business.