Your Website Sucks! (But It Doesn’t Have To)
There’s no denying that we now live in a heavily digital society. After all, we are now spending more and more of our time on the internet and devices. We communicate online, we shop online, we learn online, and, most significantly of all, we do business online. If your business doesn’t have a presence on the internet then it’s not a business that’s built for the 21st Century. However, just because you have a presence online doesn’t mean that you’re making the most of it. One of the harshest truths that a lot of small startups need to learn is that your website is, in all likelihood, not very good at all. Luckily, there are always things that you can do about that. With that in mind, here are some ways to make sure that your business’s website is working exactly as it should.
Improve your SEO
SEO is one of those things that can be incredibly difficult to keep up with. After all, in the internet’s early days all you needed to do to climb to the top of Google’s rankings was to fill your website with keywords. However, it’s now much more complicated than that. Because of that, you’re likely to end up buried up to your ears in research trying to keep up. The best thing that you can do is to put your SEO in more experienced hands. Companies like The Kortes Group are able to bring your company’s SEO up to standard and help you to reach as many customers online as possible. All the while, you’re going to be able to focus your attention elsewhere.
Connect to your social media
Social media turned out to be one of the biggest surprises of the last couple of decades. When sites like Facebook and Twitter first appeared everyone said they were a passing trend. Well, it’s been more than ten years since both sites launched and they’re definitely not going anywhere. Because of that, you need to make sure that you not only have a strong social media presence but that customers can access your pages instantly through your website. Think of your website as a central hub for your social media pages.
Make sure it’s visually appealing
The worst thing you can do for your website is to make it ugly. This might sound incredibly shallow but the truth is that if your website looks unappealing and amateurish then customers are going to end up making some very similar assumptions about your business as a whole. You need to be able to grab their attention as quickly as possible and hold onto it. The key is to keep things simple. A cluttered, busy looking website is always going to look more dated and unprofessional than one that emphasizes simplicity.
It might feel as though all of this is a lot of effort to go to just to improve one small section of your business. However, it’s important to understand that your business’s website is so important that you’re never going to be able to succeed without it. It’s totally worth all of the effort that you’re putting in.